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Louisiana Among Top 3 Bourbon Loving States

Louisiana Among Top 3 Bourbon Loving States

February 13, 2024 02:44pm

Cocktail culture is thriving across the country. In 2022, for the first time ever, Americans spent more on spirits than they did on wine, beer, or any other alcoholic beverage (https://www.distilledspirits.org/wp-content/uploads/2023/02/FINAL-2022-AEB-Slide-Deck-2.9.23-941am.pdf).

Among the big winners in all this are surely the distillers of America’s native spirit — bourbon.

A whisky made with a grain mash consisting of at least 51% corn, and aged in charred oak barrels, bourbon is most closely associated with Kentucky — and brands like Jim Beam and Wild Turkey — but a wave of craft distilleries has spread across the country, expanding the palate of bourbon-lovers nationwide.

So where does Louisiana stack up in terms of its love for bourbon in comparison to Kentucky and the rest of the fifty American states?

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Which States Love Bourbon Most?

Using Google Trends to determine which states have had the most Google searches for “bourbon” since 2021, and Statista.com’s research on the weekly consumption patterns of straight bourbon per capita in each state, we ranked the top Bourbon-loving states below.

Overall Rank	State	Rank Per Capita Consumption	Rank Per Google Trends	Total
1	Kentucky	50	50	100
2	Missouri	47	45	92
3	Louisiana	42	49	91
4	Tennessee	44	46	90
5	Kansas	38	44	82
6	Ohio	32	47	79
7	Virginia	41	37	78
8	Colorado	43	34	78
9	North Carolina	34	42	76
10	Indiana	26	48	74
11	Mississippi	39	32	71
12	Alabama	33	36	69
13	Maryland	31	33	64
T14	South Carolina	20	43	63
T14	Nevada	35	28	63
15	New Mexico	36	25	61

The Bayou state comes in at number three in the overall ranking, but it’s worth noting that it accounts for the second-most “bourbon” Google searches.

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Louisiana's History With Bourbon

The spirit is unquestionably a major part of Louisana’s culture and history.

In fact, one bourbon historian even argues the drink’s name originated in New Orleans. In his book “Kentucky Bourbon Whiskey: An American Heritage,” Michael Veach suggests bourbon’s name didn’t originate from Bourbon County, KY as many believe — but rather Bourbon St. in downtown New Orleans. In the 19th century, before it was ever called bourbon, businessmen began bringing Kentucky whiskey, aged in charred barrels, down to New Orleans. The drink appealed to the city’s French colonizers who were thirsty for a taste Cognac — a French spirit also distilled in charred barrels.

Although that story is just a theory — no one knows precisely where the name bourbon originated — bourbon’s popularity in Louisiana is unquestionably connected to the state’s role in storing and distributing millions of barrels of bourbon, shipped down the Mississippi, and exported through the port of New Orleans.

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Author

Jeff Parker

Jeff Parker is an entertainment writer for LouisianaBets.com. A writer for film, television and the internet, Jeff is a life long movie buff, with a Masters Degree in Popular Culture. He lives in Halifax, Nova Scotia, where he works full time as documentary filmmaker and producer.

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