The latest sportsbook to join the Louisiana online sports betting marketplace is an Australian gaming giant that joins the Bayou State’s wagering scene on the heels of similar launches in two other states.
BlueBet Holdings Ltd., which is the parent company of ClutchBet, previously launched in Colorado and Iowa, is an Australian publicly listed company that has grown exponentially since its roots in the Oceanic nation in 2015. The Australian corporation joins eight other online Louisiana sportsbooks, including national frontrunners like DraftKings Sportsbook Louisiana, FanDuel Sportsbook Louisiana, ESPN BET Louisiana, Caesars Sportsbook Louisiana, amongst others. The cadre of online and retail sportsbooks in the Bayou State has taken in $4.606 billion in total handle since Louisiana sports betting launched in January of 2022, with just over $458 million in gaming revenue and $70.898 million in taxes generated so far.
The state’s sports betting scene is one that was appealing to BlueBet officials, such as Bill Richmond, who serves as the Australian company’s chief executive officer, who called Thursday’s launch in Louisiana one to remember for all involved in a company press release.
“Going live in Louisiana, our third US state, caps off another strong 12 months for BlueBet, as we execute our ‘Capital Lite’ US market entry,” Richmond said in the release. “As we land and expand in each new US state, we continue to refine and enhance our approach, which is delivering faster growth and making us even more capital efficient. This is further enabled by our proprietary ‘BlueBet Global Platform’, which provides unique scalability and multijurisdictional capabilities.”
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What BlueBet Brings To Louisiana Sports Betting
BlueBet comes to Louisiana via the company’s partnership with Louisiana Downs casino in Bossier City and the facility’s owner, Rubico Acquisition Corporation, allowing the Oceanic corporation to join one of the South’s hottest sports betting markets. In December, BlueBet generated $739,165.12 in handle in Iowa, which was the only one of the two states that the company has a license in to report monthly data on a company-by-company basis.
That monthly total ranked 12th out of the 19 Iowa sports betting operators that were live in December, for reference, though company officials like Richmond see the Bayou State as a golden opportunity for all involved.
“This launch brings us closer to completion of the first stage of our ‘Capital-Lite’ US market entry strategy, as discussions progress with multiple potential partners for our white labelled B2B Sportsbook-as-a-Solution offering,” Richmond said. “I would like to thank our partners in Louisiana, the Rubico Acquisition Corporation, owner of Louisiana Downs casino and horseracing track, for choosing to partner with BlueBet.”
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